WHAT WOULD YOU LIKE TO LEARN TODAY?
Fresh Squeezed Articles
Tomorrow’s Special – Marketing for Future Business
I am not going to lie. I am kind of a Diner geek. When I am traveling, I love hitting what some people consider ‘Dive’ diners. The more neon, stainless steel, red uniforms, and paper hats…the [...]
5 Reasons Competition is GREAT For Your Business
One of my favorite new client objections is that they have too much competition. This is a common comment from both new and established companies. Having competition is not only healthy, it can come with some [...]
Panera Bets Bagels Are On Your New Year’s Resolution List
Let’s just cut to the chase and give Panera Bread the first ‘Be the Lime Award’ of 2018 with their New Years email. If your inbox is like mine, right now you are being flooded with [...]
Jerry Hauls Junks—and he is an online marketing genius.
When I say "online marketing genius," I just don't think he knows it. A couple months ago a hurricane ripped though various parts of Florida (ok, most of it). We were lucky compared to many other [...]
Chatbot Marketing—Is it the New Greatest Thing?
The next great technology? Or the annoying chat screen? What's up with Chatbot Marketing? 1. Not Your Father's Chatbot They are smarter, faster—and they learn. But, what is a Chatbot? A Chatbot is a computer generated [...]
Snapchat for Business—Get it While it’s Hot!
Let's be honest, the first companies to use a social media platform see the biggest returns. Furthermore, despite all the noise, the market is not yet saturated and the cost of paid marketing is relatively low. [...]
Email Marketing Is Still King
Let’s face it. When it comes to marketing, email gets a bad rap. It is kind of like that drunk relative at your family reunion. You know they are there…but you try and ignore them and [...]
How United Became Untied Airlines
By now we have all seen the footage of the United Airlines passenger dragged off the plane. With some “more important” stand-by passengers, he didn’t make the cut. Think of it as winning the lottery in [...]
Your Lead Funnel Is Broken. Now What?
Just over a decade ago I watched a ton of sales funnel videos and read a ton of articles on online marketing. I had a decent looking website, a ‘bribe’, and an email provider. I and [...]
Be The Lime Book
Your Guide To Unique, Different, and NOT Being A Lemon.
This book is for…
The Brick and Mortar business that wants to get more customers in the door.
The online entrepreneur who wants his/her brand to attract raving fans.
The person trying to sell anything online.
The person who is overwhelmed by social media and doesn’t know where to start.
The person who wants to build a celebrity-like image that resonates with people.
The person who doesn’t want a full-time marketing job but needs some simple real world strategies that can be implemented today!
Limecasts (aka Podcasts)
Be The Lime Podcast: 007 – Are Websites Still Relevant?
Lots of talk about social media lately. So much so, some people are wondering if websites are still relevant? Can you (or should [...]
Be the Lime Podcast 006 – Feature Creep
Let’s face it. The worst thing that can really happen to a product or brand is never getting it out there. How do [...]
Be The Lime Podcast 005 – Freebird (aka Twitter)
Did you know that 9 out of 10 businesses probably shouldn’t bother with Twitter? But, for those 10%, Twitter can be gold mine! [...]
YOU SAY THE NICEST THINGS
Ridiculously awesome results. Be The Lime gave me straight forward approaches to reach and track all my interactions online and practical real-world advice toward new opportunities.
You know ‘that guy’ that everyone calls to take something complex and turn it into a winning results-oriented game plan? That is Fred Rewey and Be The Lime!
Love working with Fred. As I began building a platform his clarity with regard to outcomes, and knowledge base expertly guided me.