Asking me if I like Facebook and Facebook Marketing is kind of like asking me if I wanted to be popular in High School.
I know that it would have been cool to get all that attention, but then again, I would have to hang out with people that go along with that.
Want to go to the Prom?
To me, the success of Facebook is largely due to people getting to re-live their high school popularity endeavors.
Most people on Facebook will tell you that they are only on it to “Re-connect with old friends.” – I am sure that may have been the intent, but after that first week – mission accomplished – Facebook turns into an whole other animal.
Look at me I have 248 million “friends.” “Oh, I got 14 like on my status update, I feel so validated.”
Now before you think I am getting too preachy about Facebook or Facebook Marketing…
I have a Facebook account as well. I am guilty of posting narcissistic photos, one liners I find entertaining (if only to myself), and yes, enjoy it when people comment, post, or share.
So, I am speaking from the first phase of what could be a 12-step Facebook program. So, before I get hate mail, understand that I am calling myself out just as much as anyone else.
Behind all those kitten videos…
Facebook has its pros and cons (and kittens).
Frankly you need to get through the top layer of superficial “please like me” phase to find its true business potential.
But, underneath that thin layer of “Monday sucks” and hundreds of Insta-Gram photos of food lies a real market for those that are willing to hang in there.
So, if you dare, lets look at a few things that make Facebook attractive to the average business (large or small).
Hey, “free” has to be one of the most attractive things I could have possibly led with.
I mean sure, you are looking for results, but how many results do you need if it didn’t cost you anything to begin with?
As of this writing , unless you are running advertisements on Facebook, the cost to set up you account is zero. Nothing for a personal account, nothing for a business fan page*.
*Despite what some people believe, as of this publish date; you can have a business account without a personal one.
You can’t watch a show on prime time without seeing some sort of Facebook icon show up (although I really think Twitter is wining the war on that front). Apparently we are supposed to drop what we are doing and head to the computer to go to the Facebook page.
A basic rule of marketing your business is looking for ways to get your message in front of a lot of targeted people – for a low cost. Facebook passes that test.
Let’s face it. People on Facebook talk…a lot.
When you post something on Facebook (a post, photo, link, whatever) you are bound to get some sort of feedback in a real hurry (assuming people have “friended*” you of course.)
*I am not even sure that “friended” is a real word. I think I just made it up.
Anyway, people converse on Facebook are quick to respond, like, and share a post they find worthy of their attention. I am not sure I know a medium that has so much immediate interaction.
It also tells me that a lot of people have a lot of time on their hands.
Also, all interactions are archived in a way that you always see them. This keeps the conversation going which is especially helpful for people in other time zones.
So, with Free and Interaction all lined up and ready to go… what is the best way for a business to get involved?
First off, a Fan Page.
You are going to want to go Facebook.com and set up Fan Page.
As I was writing this I realized it would just be a heck of a lot easier to SHOW you how to do it, than write about is.
Here are a couple things that can really make your fan page shine…
A lot of people were upset with Facebook when they changed everything to the
“Timeline” format. Personally, I thought it worked well for businesses.
You have a