There is no “one size fits all” when it comes to creating a great email marketing campaign.
There are some basic items I like to stick to in a “sales” email campaign.
There needs to be some sort of benefit. Is it a discount? Is it a “new” item? Is it only available for a limited time? Is there a special guest?
Is there way to send an email, going for some sort of sale, but still look good in the process?
The answer is “Yes,”
The following examples are for “sales” emails. “Content” emails are a bit different in that, for the most part, you are only passing on information that is helpful.
Although every company is a bit different, here are a couple “go to” email marketing methods that have a tendency to work well for most people.
Let’s create some email marketing examples now!
The $100 Hammer for $4.25
This is the obvious one. It is simply an email that tells people what you have for sale. It usually needs a good discount and keep it short – the response is in the deal.
The sale is in the discount. Something like this…
Subject: Cupcake Wars
As you may know, we have been voted
the #1 cupcake baker in Los Angles three
years in a row!
And now we are going for FOUR!
Bring in this email in the next 48 hours
and get $20 worth of cupcakes for only $5!
Really, we are not crazy, it is just our
way of thanking our customers and what
better way to “give back” than give
Really, no tricks, $20 worth of cupcakes
for only $5.
See you soon,
Susie Cupcake III
There are no real “tricks” in this email. I call it the “hammer” because only one part works…what is the deal. Make it attractive and make it have a time limit!
It is such an incredible discount that the reader has to take action (no one likes to miss out on a deal if they can help it!)
This deal has an attractive price and creates urgency (only 48 hours).
Clean. Easy. Effective.
Three Question Survey
I wish I could take credit for this one, but I can’t. I learned this one awhile back from someone else and I improved upon it with some specialized web forms built just for the technique. The essence of it works great in an email campaign.
Here is what you need to do.
- Create a survey on SurveyMonkey.com or one of the other free survey locations.
- Do not make the survey longer than 3 questions.
- After they have finished the survey, take them to a web page that thanks them for helping you out and offers them something for the trouble.
The questions of the survey are really irrelevant. I mean make them something relevant to your business, but the survey is really just an excuse to send an email.
The beauty of this technique is that you can don’t look like you are “selling” anything – just asking for some help on a survey that will take less than a minute.
This is an example of just how short your email could be…
Subject: Can you help me?
I was wondering if you could spare
60 seconds and answer three questions
I promise they are really easy, but it
will help me better serve you in the future.
Heck, I will even make it worth your while
and I promise it will only take 60 seconds.
Quicklink —> Go Here (link)
All the best,
That is it. I might throw in a PS, but I certainly wouldn’t make the body of this email any longer.
The longer the email the longer the person thinks the survey will be.
After they take the survey, the will get a page that says, “Hey, thanks for answering the survey, it will really help me out…
…As a token of my appreciation, print this page for a