Why does should every successful company (online or offline) talk about the potential of their email marketing? And why do so many companies make a BIG mistake thinking that email “lists” don’t apply to them? A “list” is basically a collection of information you have on your clients or customers. At the most basic level, [...]
Admit it. The movie was better. I know, people always say, “the book was so much better” but was it? Come on. Really better? I get it. There are two schools of thought here. On one side when reading a book you get to “picture” all those people in your head. The surroundings, the characters, [...]
There are plenty of articles out there that will tell you how to write a sales page or letter. Many of them have some great point while others…well…let’s just say they are not very effective in today’s market – missing the mark on some critical points. Although sales pages have morphed over the years, the [...]
In today’s competitive market, the difference between getting a client, customer, or deal oftentimes comes down to your business website. Even if someone calls you on the phone, you can rest assured that they have already checked you out online (or will). This is great for those people that have a professional looking website, but [...]
With all the talk about getting more people coming into a brick and mortar store using online methods, there is very little talk about why you would also want to convert an offline person to online. Now, before we go any further, I am not talking about selling online (at least not yet). No, I [...]
