McDonald’s “Objection” Ad

2016-12-26T13:50:56-05:00By |Categories: Lemon Case Studies|Tags: , , , |

Here is a perfect example of what I consider a Lemon of a move. Below is an advertisement that McDonald's ran nationally during prime time. I happened to catch it during a football game but saw it another 5-6 times after that. The goal was to answer questions dealing with the quality of their food. [...]