lemon case studies

Make Safe Happen? – Nationwide 2015 Super Bowl Commercial

Make Safe Happen? – Nationwide 2015 Super Bowl Commercial

2016-12-30T13:40:58-05:00By Fred Rewey|Categories: Lime Case Studies|Tags: Bad Super Bowl Commericals, Be The Lime, lemon case studies, Make Safe Happen - Nationwide 2015 Super Bowl Commercial, Nationwide Dead Kid commercial, Super Bowl 2015|

Apparently, according to Nationwide Insurance, the one thing missing in Super Bowl commercials is a dead kid. I don't even have to wait until the end of the week to pick this week's big "Lemon" loser when it comes to a really...really...bad marketing decision. I certainly have a few comments, but first... ...in case you [...]

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McDonald’s “Objection” Ad

McDonald’s “Objection” Ad

2016-12-26T13:50:56-05:00By Fred Rewey|Categories: Lemon Case Studies|Tags: Bad marketing, bad mcdonalds ad, lemon case studies, what not to do in marketing|

Here is a perfect example of what I consider a Lemon of a move. Below is an advertisement that McDonald's ran nationally during prime time. I happened to catch it during a football game but saw it another 5-6 times after that. The goal was to answer questions dealing with the quality of their food. [...]

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