Let’s just cut to the chase and give Panera Bread the first ‘Be the Lime Award’ of 2018 with their New Years email. If your inbox is like mine, right now you are being flooded with ads for Paleo Diet, Weight Watchers, and Bowflex machines. Don’t get me wrong, those are just the big boys. [...]
Let’s face it. When it comes to marketing, email gets a bad rap. It is kind of like that drunk relative at your family reunion. You know they are there…but you try and ignore them and hang with the really cool uncle that partied with Elvis. Well, I got news for you. Email is still [...]
There is no “one size fits all” when it comes to creating a great email marketing campaign. There are some basic items I like to stick to in a “sales” email campaign. There needs to be some sort of benefit. Is it a discount? Is it a “new” item? Is it only available for a [...]
