Lime Case Studies

Tomorrow’s Special – Marketing for Future Business

2018-01-24T15:03:36+00:00 By |Categories: Lime Articles and Stuff, Lime Case Studies|Tags: , , |

I am not going to lie. I am kind of a Diner geek. When I am traveling, I love hitting what some people consider ‘Dive’ diners. The more neon, stainless steel, red uniforms, and paper hats…the better. It was in one of these antique watering holes that I saw one of coolest marketing uses that [...]

Panera Bets Bagels Are On Your New Year’s Resolution List

2018-01-02T11:52:21+00:00 By |Categories: Lime Articles and Stuff, Lime Case Studies|Tags: , , , |

Let’s just cut to the chase and give Panera Bread the first ‘Be the Lime Award’ of 2018 with their New Years email. If your inbox is like mine, right now you are being flooded with ads for Paleo Diet, Weight Watchers, and Bowflex machines. Don’t get me wrong, those are just the big boys. [...]

Jerry Hauls Junks—and he is an online marketing genius.

2017-11-28T15:51:35+00:00 By |Categories: Lime Articles and Stuff, Lime Case Studies|Tags: , , , |

When I say "online marketing genius," I just don't think he knows it. A couple months ago a hurricane ripped though various parts of Florida (ok, most of it). We were lucky compared to many other places (and people), but we did end up with some water damage in my office. Although not catastrophic, it [...]

Make Safe Happen? – Nationwide 2015 Super Bowl Commercial

2016-12-30T13:40:58+00:00 By |Categories: Lime Case Studies|Tags: , , , , , |

Apparently, according to Nationwide Insurance, the one thing missing in Super Bowl commercials is a dead kid. I don't even have to wait until the end of the week to pick this week's big "Lemon" loser when it comes to a really...really...bad marketing decision. I certainly have a few comments, but first... ...in case you [...]

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