There are plenty of articles out there that will tell you how to write a sales page or letter. Many of them have some great point while others…well…let’s just say they are not very effective in today’s market – missing the mark on some critical points. Although sales pages have morphed over the years, the [...]
Just about every business today needs to have some sort of “online” marketing campaign that utilizes emails or eletters to communicate with current or prospective customers. As your business grows and is more on target with respect to marketing, you are going to quickly outgrow the “manual” email send from your own computer and need [...]
Why would anyone want to start an online Internet business with the sole purpose of failing? I don’t think anyone would, then again… …so many people do fail in such a majestic manner, you have to wonder if it was a conscience effort. Ok, of course it wasn’t, but it’s easy to get sucked into [...]
In today’s competitive market, the difference between getting a client, customer, or deal oftentimes comes down to your business website. Even if someone calls you on the phone, you can rest assured that they have already checked you out online (or will). This is great for those people that have a professional looking website, but [...]
With all the talk about getting more people coming into a brick and mortar store using online methods, there is very little talk about why you would also want to convert an offline person to online. Now, before we go any further, I am not talking about selling online (at least not yet). No, I [...]
Let’s face it. Most people are carbon copies of last night’s reality show. They think following the latest trend makes them unique, but in reality, it makes them blend in. The more people try and stand out, the more they seem to get lost. I call them lemons. The are the 99% of everything and [...]
