I am not going to lie. I am kind of a Diner geek. When I am traveling, I love hitting what some people consider ‘Dive’ diners. The more neon, stainless steel, red uniforms, and paper hats…the better. It was in one of these antique watering holes that I saw one of coolest marketing uses that [...]
One of my favorite new client objections is that they have too much competition. This is a common comment from both new and established companies. Having competition is not only healthy, it can come with some tremendous advantages. 1. Makes You Focus On Your Customer We have all dealt with a company that we had [...]
Let’s just cut to the chase and give Panera Bread the first ‘Be the Lime Award’ of 2018 with their New Years email. If your inbox is like mine, right now you are being flooded with ads for Paleo Diet, Weight Watchers, and Bowflex machines. Don’t get me wrong, those are just the big boys. [...]
When I say "online marketing genius," I just don't think he knows it. A couple months ago a hurricane ripped though various parts of Florida (ok, most of it). We were lucky compared to many other places (and people), but we did end up with some water damage in my office. Although not catastrophic, it [...]
The next great technology? Or the annoying chat screen? What's up with Chatbot Marketing? 1. Not Your Father's Chatbot They are smarter, faster—and they learn. But, what is a Chatbot? A Chatbot is a computer generated program that mimics intelligent conversation. It can act as a stand-alone program or can be combined with an actual [...]
Let's be honest, the first companies to use a social media platform see the biggest returns. Furthermore, despite all the noise, the market is not yet saturated and the cost of paid marketing is relatively low. So, where are the opportunities for the business owner right now? What social media platform has the highest upside [...]
Let’s face it. When it comes to marketing, email gets a bad rap. It is kind of like that drunk relative at your family reunion. You know they are there…but you try and ignore them and hang with the really cool uncle that partied with Elvis. Well, I got news for you. Email is still [...]
By now we have all seen the footage of the United Airlines passenger dragged off the plane. With some “more important” stand-by passengers, he didn’t make the cut. Think of it as winning the lottery in Hunger Games... …Woohoo….wait…what?! Bottom line, he wasn’t getting off without a fight and United wasn’t going to move on [...]
Just over a decade ago I watched a ton of sales funnel videos and read a ton of articles on online marketing. I had a decent looking website, a ‘bribe’, and an email provider. I and was ready to launch my lead funnel machine! Typical for your first shot at something…I failed. Hardly anyone signed [...]
In retrospect that headline might have been a bit harsh on local business but I am sticking by statement none the less. About 80% of the brick and mortar clients that contact me name Twitter as one of their ‘must have’ social media accounts. They see the Twitter logo on other local businesses, they see [...]
