Be the Lime is NOW LIVE via podcast on Itunes! Take Be the Lime 'on the road' and learn how to help yourself, your business, or your brand stand out in the marketplace. Fred Rewey has been consulting for over a decade in helping businesses get unstuck and better communicate with their existing and proposed [...]
No clue what to say on social media? In this episode of Be the Lime we are going to make it real easy for you to start the conversation online! Just follow this rule… […]
Aah the old days when you wanted to talk to someone you corked your message inside of a bottle and hoped for the best. Then it was about creating an email list with a couple hundred names on it. Nowadays, it is about getting a whole list of people. There are many ways to get [...]
Why does should every successful company (online or offline) talk about the potential of their email marketing? And why do so many companies make a BIG mistake thinking that email “lists” don’t apply to them? A “list” is basically a collection of information you have on your clients or customers. At the most basic level, [...]
Apparently, according to Nationwide Insurance, the one thing missing in Super Bowl commercials is a dead kid. I don't even have to wait until the end of the week to pick this week's big "Lemon" loser when it comes to a really...really...bad marketing decision. I certainly have a few comments, but first... ...in case you [...]
Here is a perfect example of what I consider a Lemon of a move. Below is an advertisement that McDonald's ran nationally during prime time. I happened to catch it during a football game but saw it another 5-6 times after that. The goal was to answer questions dealing with the quality of their food. [...]
Be The Lime Podcast #1 – What is Be the Lime, What is it all about, and WHO should be listening? […]
Admit it. The movie was better. I know, people always say, “the book was so much better” but was it? Come on. Really better? I get it. There are two schools of thought here. On one side when reading a book you get to “picture” all those people in your head. The surroundings, the characters, [...]
There are plenty of articles out there that will tell you how to write a sales page or letter. Many of them have some great point while others…well…let’s just say they are not very effective in today’s market – missing the mark on some critical points. Although sales pages have morphed over the years, the [...]
Just about every business today needs to have some sort of “online” marketing campaign that utilizes emails or eletters to communicate with current or prospective customers. As your business grows and is more on target with respect to marketing, you are going to quickly outgrow the “manual” email send from your own computer and need [...]
